This advert is effective as domestic violence is a common issue around society so this company has used domestic violence to encourage people, who are victims of domestic violence to buy their product as it would “clear up the imperfections in your skin.” The anchorage of this advert makes it more effective as it says “call for help” is telling the buyer that even if this certain product can’t help, call for help so even if the product doesn’t work out, they could still help out their customer. Also, the women’s skin looks really clean (apart from the bruise) but this could make customers think if they do put the product on, their skin could look like that and the bruise would not be visible.